This site celebrates 10yrs of the 100% Pure NZ campaign, retracing it's conception, it's effect on the NZ market and international tourism and it's current place as one of the worlds Leading Tourism Brands.
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These resources for media and students contain more information about the 100% Pure New Zealand campaign.
The ground-breaking 100% Pure New Zealand tourism marketing campaign turns 10-years-old.
Key facts about the campaign and results from the past 10 years.
100% Pure New Zealand has been recognised with awards from a large number of travel publications, websites and tourism organisations.
Key milestones from the 10 year history of 100% Pure New Zealand.