Welcome to the 10 Years Young Website.

This site celebrates 10yrs of the 100% Pure NZ campaign, retracing it's conception, it's effect on the NZ market and international tourism and it's current place as one of the worlds Leading Tourism Brands.

You need Flash!

This site requires the Adobe Flash 9 (or higher) plug-in to view, which it appears you don't have installed. You can Download it from the Adobe site here.

Downloadable Content

These resources for media and students contain more information about the 100% Pure New Zealand campaign.

• Media Release - 10 Years of 100% Pure New Zealand

  The ground-breaking 100% Pure New Zealand tourism marketing campaign turns 10-years-old.

• Key Facts About 100% Pure New Zealand

  Key facts about the campaign and results from the past 10 years.

• The Trophy Chest

  100% Pure New Zealand has been recognised with awards from a large number of travel publications, websites and tourism organisations.

• Campaign Timeline

  Key milestones from the 10 year history of 100% Pure New Zealand.